The online gambling industry is rapidly embracing data strategy evolution to enhance user experience and strategic growth. This week, Koin, a leader in cashless payment solutions, appointed Hemash Bhatti as Head of Artificial Intelligence and Data Strategy. This new role underscores Koin’s focus on data-driven growth.
Bhatti’s impressive career spans over 15 years, significantly impacting Fortune 500 brands with transformative technology and scalable data practices. Gary Larkin, President of Koin, emphasized Bhatti’s alignment with the company’s vision for growth, highlighting his ability to leverage data for transformative client impact. Larkin stated, “Hemash’s expertise in data strategy and ethical AI application is pivotal for Koin’s growth.”
Experience Leading Data Strategy
Before joining Koin, Bhatti spearheaded data strategy at Apply Digital. There, he expanded data practices for top consumer brands like NBA, Kraft, Coca-Cola, and Disney. He managed a team specializing in analytics and data engineering, focusing on data collection, transformation, storage, and activation. Bhatti also drove initiatives in sectors such as fintech, consumer electronics, and ecommerce.
Bhatti’s notable achievements include designing Apply Digital’s first digital personalization program for a major global food and beverage firm. This program was scaled across five brands in its first year, significantly enhancing engagement and first-party data collection. His recent work on an advanced AI-powered customer segmentation tool improved customer trait collection accuracy by 140%, achieving over 90% precision.
With Bhatti at the helm of Koin’s data strategy, the company anticipates substantial advancements in its analytics capabilities, benefiting both customers and partners. This appointment marks a strategic move toward pioneering data solutions in the cashless payment sector.
To explore more about developments in the online gambling industry, Read more news.
