The Minnesota Wild will now play at Grand Casino Arena, marking a significant milestone in online gambling and gaming events. This change came after a landmark naming rights deal with the Mille Lacs Band of Ojibwe, replacing the longstanding Xcel Energy Center. The agreement takes effect on Sept. 3 and highlights the growing influence of tribal gaming entities in the sports world.
The Wild’s parent company, Minnesota Sports and Entertainment, announced the 14-year partnership, showcasing the tribe’s commitment to expanding its footprint beyond its two east-central Minnesota casino-resort complexes. These establishments are strategically located north of the Twin Cities, tapping into a vibrant market.
Online Gambling Industry Welcomes Arena Naming Rights Deal
The arena, a significant hub for hockey with around 18,000 seats, first opened in 2000 as part of the Wild’s inaugural season in the NHL. It previously held a 25-year naming deal with Xcel Energy, which expired this summer. Despite this change, Xcel Energy will continue to support the club as a business partner.
Apart from NHL games, the arena in Minnesota’s capital has frequently hosted major events such as the NCAA Men’s Frozen Four, U.S. figure skating championships, and even the Republican National Convention. This diverse usage demonstrates its role as a cultural and athletic centerpiece.
This partnership underscores the growing integration between tribal gaming operations and mainstream sports. For more on how the gaming industry continues to evolve, check out our online casino industry growth article.
