Casino analytics is set to evolve as Quick Custom Intelligence (QCI) acquires VizExplorer, a move aimed at enhancing their gaming industry solutions. This acquisition reunites VizExplorer with its original creators, Dr. Ralph Thomas and Andrew Cardno, under the QCI brand.
According to Andrew Cardno, the Chief Technology Officer of QCI, reacquiring VizExplorer holds profound significance: “VizExplorer was our brainchild. Having it back is like reuniting with an old friend. We’re excited to continue its tradition of innovation within our comprehensive analytics offerings.”
Expanding Casino Analytics for Diverse Markets
QCI’s software is operational in over 250 casino resorts globally. Its reach stretches across North America, Europe, Asia, Australia, and Latin America, managing more than $35 billion in annual gross gaming revenue. QCI collaborates with 90 sovereign tribal nations, carving out a prominent position as a leader in casino and resort intelligence.
Ralph Thomas, QCI’s Co-Founder and CEO, described the acquisition of VizExplorer as a transformative enhancement to their offerings: “We have become the industry’s data activation powerhouse. From gaming floors to marketing, QCI activates data in real time to drive revenue and elevate guest experiences.”
Innovative Casino Analytics Solutions with VizExplorer
With VizExplorer’s integration, QCI accelerates product development to present a comprehensive solution for the gaming industry. This involves significant improvements like combining player development, marketing, slot management, and hotel operations into a unified system. This holistic approach ensures “live optimization” of operations in real time.
The acquisition enhances QCI’s data visualization capabilities with next-generation analytics like Generative AI-powered tools. This upgrade allows casino operators to interact with data in English and receive intuitive visual representations such as heatmaps and treemaps. Modulus, an existing partner of VizExplorer, moved to QCI due to its global reach, highlighting the effectiveness of QCI’s platform in optimizing gaming operations.
Legal Gambling in Texas – full info Read more
The acquisition deepens QCI’s portfolio, adding tools for marketing campaign management, player loyalty, CRM, real-time host engagement, and hotel personalization. This comprehensive toolkit enables casino operators to replace fragmented systems with an integrated platform, addressing all data-related needs.
Andrew Cardno noted, “VizExplorer’s dispatch solution, operating in over 100 properties, reduces guest issues by ensuring real-time response and maintenance, translating into fewer machine downtimes and heightened guest satisfaction.”
Driving Innovation for Casino Operators
VizExplorer’s return brings tested innovations back into the fold, like its dispatch engine and analytical visualization methods. This includes a treemap-style view of the casino floor, featuring data points such as revenue and player segments. Such tools enable operators to quickly identify player behavior trends, maximizing insights from extensive data sets.
Between 2008 and 2017, VizExplorer implemented its solutions more than 1,600 times globally, demonstrating their enduring value to operators. QCI aims to honor and extend this legacy by integrating VizExplorer’s analytics with their AI-driven platform, a combination primed to enhance data utilization for casinos worldwide.
The casino industry, facing diversified demands from igaming and mobile betting, necessitates effective data aggregation. QCI aspires to be the nerve center supporting such endeavors, ensuring universal data flow. Casino operators can analyze player behavior seamlessly across platforms, coordinating marketing with casino rewards, an essential strategy in a multi-channel landscape.
QCI explores opportunities in ten new global markets, confident in their robust suite that supports integrated resorts, underscoring gaming and hospitality. “This is a full-circle moment,” remarked Thomas. “We’re rejuvenating technology that we pioneered, with an eye on future innovation.”
BKFC 76 Texas – bareknuckle – read
