The Responsible Online Gaming Association (ROGA), managing 90% of the legal U.S. sports betting industry by handle, has published guidelines for responsible iGaming within operator VIP programs. Explore more on these initiatives in our comprehensive report on VIP programs.
Ensuring Responsible iGaming in VIP Programs
These guidelines by ROGA aim to support members in maintaining responsible gaming experiences for their VIP players. Dr. Jennifer Shatley, ROGA Executive Director, emphasized the importance of these programs in generating loyalty while promoting responsible gaming behavior.
Dr. Shatley highlights the need for a shared understanding between VIP hosts and players, ensuring player well-being. ROGA’s proactively released these research-based recommendations, emphasizing that VIP experiences should remain fun and recreational.
The Importance of Responsible iGaming
ROGA asserts that the best VIP programs integrate education, personalized engagement, and regular evaluations. Key practices include:
- Role-specific training for VIP hosts to address their unique needs.
- Automated reviews to detect risky behavior in players.
- Escalation processes involving responsible gaming specialists to support players.
- Integrating responsible gaming messaging into VIP communications.
- Protocols focusing on transparency and support in player-host interactions.
- Regulations on VIP promotions during cool-off periods or self-exclusion.
- Providing data access to VIP players detailing their activity.
- Requiring VIP players to acknowledge familiarity with responsible gaming tools.
- Delivering educational materials regularly to promote responsible gaming behaviors.
- Annual program evaluations incorporating feedback and strategy assessments.
- Keeping abreast with the latest responsible gaming tools and methods.
The guidelines represent a significant push towards responsible iGaming. ROGA’s members have agreed to integrate these into their practices within a practical timeframe. Learn more about responsible gaming at the American Gaming Association for broader insights.
ROGA is dedicated to developing and disseminating research-based practices to encourage responsible gaming in key areas.
