The International Center for Responsible Gaming (ICRG) has initiated studies focused on creating responsible gambling messages through grants and collaborations with renowned institutions. The findings aim to enhance responsible gambling practices in 2025.
Responsible Gambling Messages for Safer Play
Seth McCullock from Cambridge Health Alliance received a $435,087 grant to co-design responsible gambling messages for safer play behaviors. The goal is to integrate gamblers’ perspectives and evidence-based strategies into these messages, potentially benefiting responsible gambling practices.
Funded by Bally’s Corporation, this study compares co-designed messages with existing ones, intending to improve responsible gaming (RG) practices and promote safer gambling behaviors, according to Travis Sztainert, ICRG’s Director of Research and Education.
AI Enhancements in Responsible Gambling Messages
Another groundbreaking study, led by Daniel McGrath from the University of Calgary, delves into AI-driven responsible gambling messages. Supported by a $187,874 grant from MGM Resorts International, it explores AI’s potential to tailor and enhance responsible gambling strategies, focusing on ethical considerations and user engagement.
The study’s results will provide actionable insights for regulators and operators, aiming to advance the next generation of RG tools.
The Impact of Gambling on Mental Health
Andrew Hyounsoon Kim from Toronto Metropolitan University investigates the link between gambling disorders and mental health issues among young adults. Funded with $186,578, the study examines whether gambling disorders precede or follow mental health challenges, aiming to inform future responsible gambling messages.
Covering a sample of 1,200 participants, this research, backed by MGM Resorts International, highlights the correlation between specific gambling activities, like sports betting, and comorbidities.
Legalized Sports Gambling and Bankruptcy Rates
Paul Sacco of the University of Maryland leads a study assessing how legalized sports gambling affects bankruptcy rates. With a $46,000 grant, he analyzes pre- and post-legalization trends across states. By examining demographic and socioeconomic factors, this study could influence responsible gambling policies and consumer protection measures.
External insights from reputable sources like American Gaming Association help inform the project’s framework and goals.
Exploring Gambling Cues and Player Dispositions
Martyn Quigley of Swansea University explores the influence of environmental gambling cues, such as imagery in advertisements, on players’ behaviors. This study aims to shape policy and safer gaming practices through its groundbreaking findings.
Scott Graupensperger from the University of Washington investigates responsible gambling insights related to sports betting’s impact on young adults. Funded by Bally’s, it reveals significant mental health challenges linked to betting severity.
Lia Nower at Rutgers University is involved in another study focused on understanding emerging adults’ gambling behaviors, with an emphasis on risk factors. Supported by FanDuel and Hard Rock Entertainment, this study aims to guide policy, education, prevention, and treatment.