The online casino visitor trend indicates a 2.3% rise in visits this May, according to Jefferies Equity Research. However, this reflects a 9.2% decline compared to pre-pandemic levels. Analyst David Katz, in his June 11 report, highlighted that despite lower visitor numbers, spending per person has increased compared to six years ago. For more detailed insights on gambling behavior, check out this analyst report available on our site.
Katz noted the strength in the regional data, especially in Missouri and Ohio. He suggested that the growth could be partially due to May 2025 having an additional weekend day compared to May 2024, which could reverse in June. Meanwhile, Midwest and Southern states, along with local segments of the Las Vegas market, show stable gambling patterns.
Online Casino Visitor Trends in 2025
Despite the discrepancy with 2019’s figures, Katz saw the months since December 2023 as some of the strongest for casinos. He expects visitation trends to stabilize further in 2025. Market earnings have been challenged by factors such as rising costs for insurance, utilities, and labor.
Ohio and Pennsylvania casinos experienced significant year-over-year traffic spikes, with increases of 5.4% and 9.3%, respectively. Compared to 2019, Ohio saw a 5.9% increase, while Pennsylvania remained flat. Atlantic City noted a slight improvement, while Illinois casinos saw better performance year over year.
Spending in Online Casino Visitor Trend
The ongoing post-COVID normalization has led to varying traffic patterns. Detroit reported a 5.6% increase in foot traffic from May 2024 but remains 21.2% below 2019 levels. Kentucky’s data was affected by new casino openings, complicating comparisons.
Black Hawk, Colorado, saw an impressive 17.6% rise in visitation, attributed to the market entry of Monarch Casinos & Resorts. Meanwhile, the highest foot traffic since November 2024 was recorded this May. Katz highlighted these numbers as indicative of a mixed regional performance.
American Gaming Association offers more insights into industry trends like these. He pointed out that companies like Penn Entertainment and Caesars Entertainment, which rely heavily on regional markets, face particular challenges. Churchill Downs might benefit from new developments in Kentucky and Virginia.
Katz concluded with a note of caution regarding The Rose Gaming Resort’s modest start in Virginia.
